Legal

Privacy Policy

Last updated: April 27, 2026

1. Introduction

Firstag.io ("we", "our", or "us") operates the website firstag.io and provides a managed server-side Google Tag Manager infrastructure service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By accessing or using our service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our service.

2. Information We Collect

We collect information you voluntarily provide to us when you:

  • Fill out our inquiry or contact form (name, email, company, website URL)
  • Correspond with us by email or other means
  • Subscribe to updates or newsletters

We may also collect certain information automatically, including:

  • Browser type and version
  • Pages visited and time spent on pages
  • Referring URL
  • IP address (anonymised where possible)
  • Device type and operating system

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide the service you requested
  • Send you information about your account, setup, and billing
  • Improve and personalise our website and service
  • Send transactional or operational emails directly related to your use
  • Comply with legal obligations

We do not sell, trade, or otherwise transfer your personal information to third parties for marketing purposes.

4. Server-Side GTM Data

As part of our core service, we operate server-side Google Tag Manager containers on your behalf. Data that flows through your container is processed under your instructions and ownership. We act as a data processor; you remain the data controller for that traffic.

We do not access, analyse, or retain the marketing event data passing through your container beyond what is required for infrastructure operation, debugging, and uptime monitoring.

5. Cookies

Our website uses minimal cookies necessary for operation and analytics. We do not use advertising or tracking cookies on firstag.io itself. You may configure your browser to refuse cookies, though some features of the site may not function as intended.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy or as required by applicable law. Inquiry form submissions are retained for up to 24 months. You may request deletion at any time by emailing us.

7. Data Security

We implement industry-standard measures to protect your information, including HTTPS encryption in transit, access controls, and regular security reviews. No method of transmission over the internet is completely secure; we cannot guarantee absolute security but commit to prompt notification if a breach occurs.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability

To exercise any of these rights, please contact us at hello@firstag.io. We will respond within 30 days.

9. Third-Party Services

We use a small number of trusted third-party services to operate our business (e.g., email delivery, payment processing). These providers are contractually obligated to process data only as instructed and to maintain appropriate security measures. We do not share your data with any third party beyond what is necessary to deliver our service.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Firstag.io
Email: hello@firstag.io